Branding

My brother buys a Hess truck each year. He likes the iconic colors that make the brand and has no interest in Hess history.

 

This post from December I had thought to call “Branded,” given the photos. So the iconic markings on this ship have brought up this notion again. Here’s a link to a fabulous foto of the same ship under construction and before it’s branded with the corporate colors.

 

It is a remarkable vessel; check out the P-Max microsite on the right side for safety features of this Bermuda-registered ship.

 

If you’re wondering by now what connection this has with Hess, it’s a transporter of Hess petroleum: a branded ship carrying a differently branded fuel for our branded vehicles. Further interesting, Stena Performance is Swedish-owned and US-leased. And Croatia-built, land of the argosy.

All photos by Will Van Dorp.